August 5, 2010 (Hong Kong) – The Hong Kong International Film Festival Society (HKIFFS) is proud to announce that Red Earth, the first short film produced by the HKIFFS, will be screened at the prestigious Horizons sidebar of the 67th Venice Film Festival.
Red Earth is also the only Hong Kong production, out of 68 films from around the world, officially selected to represent the territory at the Horizon showcase of the Venice Film Festival.
Directed by award-winning filmmaker, Clara Law and starring Asian superstar Daniel Wu, Red Earth was one of four commissioned films by renowned Hong Kong directors under the title Quattro Hong Kong in partnership with Brand Hong Kong.
The anthology of short films also included Herman YAU’s Fried Glutinous Rice, Heiward MAK’s We Might as Well be Strangers and Fruit CHAN’s The Yellow Slipper. The world premiere of Quattro Hong Kong was held during the inaugural Short Film Competition of the 34th Hong Kong International Film Festival.
“We are delighted that our first production with Brand Hong Kong has achieved such accolades and will showcase the talent and vibrancy of Hong Kong’s film industry at an international level,” says Shaw Soo Wei, executive director of the HKIFFS.
“As a global city with a long film history and culture, we are proud that Red Earth will showcase Hong Kong’s iconic backdrop which has served as inspiration for generations of filmmakers,” a Brand Hong Kong spokesperson said.
Red Earth is part of the film anthology Quattro Hong Kong, which will be screened at the Summer International Film Festival 2010 on the August 13, 27 and September 4. Tickets are available at www.hkiff.org.
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About the Hong Kong International Film Festival Society
The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit and non-governmental organization dedicated to the discovery and promotion of creativity in the art and culture of film.
Through its year-round programmes, the mission of the Society is to strengthen global appreciation of Chinese film culture and to promote inspiring films from around the world, enriching the cultural life of Hong Kong.
Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society presents three annual flagship events in March and April: The Hong Kong International Film Festival (HKIFF), the Hong Kong-Asia Film Financing Forum (HAF) and the Asian Film Awards (AFA).
Passionately believing in the power of films to unite cultures and generations, the HKIFFS is devoted to giving thousands of film lovers around the region direct access to the world’s most inspiring films all year round.
About the Hong Kong International Film Festival
The HKIFF is one of Asia’s most reputable platforms for filmmakers, film professionals and filmgoers from all over the world to launch new works and experience outstanding films.
Screening over 290 titles from over 50 countries in 11 major cultural venues across the territory, the Festival is Hong Kong’s largest cultural event that reaches an audience of over 600,000 including 5,000 business executives who attend the Hong Kong Film and Television Market (FILMART), a concurrent event of the HKIFF. The 35th HKIFF will be held from 20 March to 5 April, 2011
Committed to discovering new talent, the Festival premieres the breadth of Chinese cinema and showcases Asian talent. As a lifestyle event, festival-goers can enjoy world-class films, attend seminars hosted by leading filmmakers from around the world, visit film exhibitions, join celebration parties, and more. For more information, please visit www.hkiff.org.
About Brand Hong Kong
Brand Hong Kong was launched in 2001 as a strategic programme to promote Hong Kong as Asia’s world city. The positioning is founded on the basis that the city is strategically located at the heart of Asia; it is a regional business hub, a natural gateway to new economic opportunities in Mainland China and the rest of Asia, and the home of a highly productive workforce.
Today, Brand Hong Kong symbolises Hong Kong’s heritage while reflecting the city’s forward-looking and innovative nature. It not only emphasises Hong Kong’s world-class infrastructure and business-friendly environment, but also the soft power of this cosmopolitan city, in particular its East meets West culture, diversity and quality of life.
Brand Hong Kong is a valuable asset. It is managed by the HKSAR Government as custodian for the people of Hong Kong. The Brand programme is coordinated by the Brand Hong Kong Management Unit of the Information Services Department.
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For media enquiries, please contact, please email to pr@hkiff.org.hk |
