11 July 2012 (Hong Kong) ― Ann HUI’s multiple award winning latest feature A Simple Life added yet another two accolades to its track record of critical success, snaring the Audience Award and the Students Award at the 10th Paris Cinema International Film Festival (PCIFF). The Students Award is made by a jury of nine students assisted by Festival President Charlotte Rampling.
The moving drama with superstar Andy LAU taking care of his nanny (Deanie IP) at the end of her life was up against eight other features in the International Competition section, short-listed from over 1100 titles from all over the world. “I am particularly delighted that A Simple Life won the Audience Award,” Ann HUI commented. “It is thrilling to know that my film went beyond the support of local moviegoers and appealed to audiences in France.”
This year the competition ran along with the special programme Hong Kong in Focus, an unprecedented collaboration between the PCIFF and the Hong Kong International Film Festival Society (HKIFFS) that celebrates both the 10th anniversary of the PCIFF and the 15th anniversary of the Hong Kong Special Administrative Region with over 80 films from the post-war era to the present. The showcase includes a focus on Ann HUI, featuring her TV works in the Below The Lion Rock series, as well as early films that cemented her position as one of the most respected Hong Kong New Wave helmers, such as The Secret (1979) and The Story of Woo Viet (1981).
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About The Hong Kong International Film Festival Society Limited (HKIFFS)
Uniting the World through Film
The Hong Kong International Film Festival Society Limited (HKIFFS) is a charitable, non-profit and non-governmental organisation dedicated to the discovery and promotion of creativity in the art and culture of film.
Through its year-round programmes, the mission of the Society is to strengthen global appreciation of Chinese film culture and to promote inspiring films from around the world, enriching the cultural life of Hong Kong.
Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society organises three annual flagship events in March and April: the Hong Kong International Film Festival (HKIFF), the Hong Kong - Asia Film Financing Forum (HAF) and the Asian Film Awards (AFA).
Passionately believing in the power of films to unite cultures and generations, the HKIFFS is devoted to giving thousands of film lovers around the region direct access to the world’s most inspired films all year round.
About Paris Cinema International Film Festival (PCIFF)
The Paris Cinema International Film Festival (PCIFF) was initiated by the City Of Paris in 2003, and is chaired since 2006 by the actress Charlotte Rampling. Each year during the first two weeks of July, the festival aims to embody the outstanding vitality of cinema and the exceptional variety of films, cinematic genres, programmes, audiences and venues that Paris offers all year long.
The Paris Cinema IFF features an outline of the world contemporary cinema through an international competition and daily prestigious premieres presented by their cast. With more than 250 films screened during twelve days in emblematic spots of the French capital (including exciting and vibrant retrospectives), the Paris Cinema IFF gathers every year more than 70,000 visitors.
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