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The 41st Hong Kong International Film Festival
will open with World Premiere of Love Off the Cuff


3 March 2017 (Hong Kong) – The Hong Kong International Film Festival Society (HKIFFS) announced today that it will open the 41st Hong Kong International Film Festival (HKIFF41), with the World Premiere of Love Off the Cuff, directed by Hong Kong director PANG Ho-cheung. The film will kick off HKIFF41 on 11 April 2017 at the Hong Kong Cultural Centre Grand Theatre.

Love Off the Cuff is a long-awaited reunion between Jimmy and Cherie in PANG Ho-cheung's third installment of the romantic comedy since Love in a Puff (2010) and Love in the Buff (2012). Miriam YEUNG and Shawn YUE reprise their popular roles as a star-crossed couple who strive to stay together happily ever after, only to find their already precarious relationship further strained by external circumstances.  While the first and second films took place in Hong Kong and Beijing respectively, this time the action moves to Taiwan.

“Many people are very interested in the relationship between Cherie and Jimmy. In fact, their love story has not only spanned seven years, but also spanned different regions – Hong Kong, Beijing, and now Taiwan. I always think that a good relationship can cross borders and stand the test of time.” said director PANG Ho-cheung.

The full programme of HKIFF41 will be announced in the press conference to be held on 14 March. Stay tuned.

To download information and film stills:
Log In: Press
Password: HK1FFPress
Folder: HKIFF41/Press Releases/20170303 - Opening Film Announcement

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About The Hong Kong International Film Festival (HKIFF)

The Hong Kong International Film Festival (HKIFF) is one of the Asia’s oldest and most reputable platforms for filmmakers, film professionals and filmgoers from all over the world to launch new work and experience outstanding films.

Screening over 250 titles from more than 55 countries in over 11 major cultural venues across the territory, the Festival is Hong Kong’s largest cultural event. For the past seven years, HKIFF has also produced and premiered anthologies of short films by well-known award winning filmmakers from Asia such as Ann HUI, KUROSAWA Kiyoshi, JIA Zhangke, Brillante MENDOZA, NAKATA Hideo, TSAI Ming-liang, Apichatpong WEERASETHAKUL and among others. From 2017, HKIFF will collaborate with Heyi Pictures to produce two feature films a year by young Chinese filmmakers that will world premiere at HKIFF.

Committed to discovering new talent, the Festival premieres the breadth of Chinese cinema and showcases Asian talents. Festival-goers enjoy world-class films, attend seminars hosted by leading filmmakers from around the world, visit film exhibitions, participate in receptions and parties, and more.

The Festival draws extensive media coverage from over 300 local and international members of the press and continues to grow in importance as one of the premier platforms to launch films in Asia.

The 41st Hong Kong International Film Festival (HKIFF41) will be held from 11 to 25 April 2017.

About The Hong Kong International Film Festival Society Limited

The Hong Kong International Film Festival Society Limited (HKIFFS/Society) is a charitable, non-profit and non-governmental organisation dedicated to the discovery and promotion of creativity in the art and culture of film.

The Society is committed to making world cinema accessible and affordable to the public. It organizes the annual flagship the Hong Kong International Film Festival (HKIFF) and the Hong Kong – Asia Film Financing Forum (HAF) in March and April. Another annual highlight is the Summer International Film Festival (SummerIFF) held every August. The repertory HKIFF Cine Fan Programme was launched in April 2013 with the aim to enrich and deepen the experience of Hong Kong moviegoers through a monthly programme of contemporary, retrospective and thematic showcases.

Through its annual programmes, the Society promotes international appreciation of Asian, Hong Kong and Chinese film culture; introduces world cinema to Hong Kong audiences; and continues to underline Hong Kong’s key position in the international film community.

HKIFFS’s dedication to quality and intelligent programming, its devotion to the discovery of new areas of filmmaking in Asia and China, its exceptional work for Hong Kong cinema, seminars and acclaimed publications, gives it a unique and respected international reputation that helps promote Hong Kong cinema at home and abroad.

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For media enquiries, please contact:

Ms. Polly MAK 
Phone: +852-2102-7380 | 6771-5476

Ms. Lizzie ZHANG
Phone: +852-2102-7381 | 5545-3639

Isentia Limited
Ms. Giselle CHAN
Phone: +852-3987-8132 | 6222-3036

Ms. Eva MAN
Phone: +852 3987-8131 | 9060-3070

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